<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-757303117816108342</id><updated>2011-11-27T15:16:47.641-08:00</updated><category term='ethics'/><category term='scenarios'/><category term='Citizen'/><category term='Environmentalist'/><category term='research'/><category term='environmental activist'/><category term='Steven Holland'/><category term='Tennessee'/><category term='newspaper'/><category term='community'/><category term='change'/><category term='policy'/><category term='Global Warming'/><category term='business models'/><category term='environment'/><category term='communication'/><category term='solutions'/><category term='Enviralblog'/><category term='conference'/><category term='specialist'/><category term='advocacy'/><category term='climate'/><category term='Carbondale'/><category term='Sopris Sun'/><category term='video'/><category term='Mark Lynas'/><category term='network'/><category term='crisis'/><category term='health'/><category term='journalism'/><category term='socail media'/><category term='science'/><title type='text'>EnviralBlog</title><subtitle type='html'>Online Environmental Journalism Education and Ethics</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>22</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-814675706802266556</id><published>2010-03-26T12:24:00.000-07:00</published><updated>2010-03-26T12:24:05.829-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='journalism'/><category scheme='http://www.blogger.com/atom/ns#' term='Enviralblog'/><category scheme='http://www.blogger.com/atom/ns#' term='policy'/><category scheme='http://www.blogger.com/atom/ns#' term='research'/><category scheme='http://www.blogger.com/atom/ns#' term='health'/><category scheme='http://www.blogger.com/atom/ns#' term='environment'/><category scheme='http://www.blogger.com/atom/ns#' term='communication'/><category scheme='http://www.blogger.com/atom/ns#' term='science'/><title type='text'>Blogger evolves, I stay</title><content type='html'>&lt;span style="color: lime; font-family: &amp;quot;Trebuchet MS&amp;quot;, sans-serif; font-size: x-large;"&gt;A&lt;span style="color: #cccccc; font-size: small;"&gt;s Blogger improves its templates and design options, I gave up trying to get all my files transferred to another system. Therefore, I am back to &lt;span class="goog-spellcheck-word"&gt;Enviralblog&lt;/span&gt;.&lt;span class="goog-spellcheck-word"&gt;blogspot&lt;/span&gt;.com without ever actually leaving.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: #cccccc; font-family: Trebuchet MS;"&gt;So, from now on, I will be updating the blog constantly as I start teaching a new course directly related to the subject area of this blog: Communicating Science, Environment and Health.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: #cccccc; font-family: Trebuchet MS;"&gt;My new course, offered both during this summer and in January at &lt;span class="goog-spellcheck-word"&gt;Bridgewater&lt;/span&gt; College, will follow the truncated path of scientific information&amp;nbsp;from its birth through research until its final destinations: the general public and policymakers. We will study how scientists generate information and how they communicate scientific information to different &lt;span class="goog-spellcheck-word"&gt;publics&lt;/span&gt;. Then, we will see how these &lt;span class="goog-spellcheck-word"&gt;publics&lt;/span&gt; (journalists, communicators in different organizations, other scientists and academics, administrators and executives, policymakers and regulators, etc.) find, capture and transform the information&amp;nbsp;and communicate scientific information&amp;nbsp;to their &lt;span class="goog-spellcheck-word"&gt;publics&lt;/span&gt;.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: #cccccc; font-family: Trebuchet MS;"&gt;We will see which ways cause most distortion to the core idea of the scientific finding and which ones are more useful in educating and inform&lt;span class="goog-spellcheck-word"&gt;ing&lt;/span&gt; the public about environmental and health issues. We will also analyze the role played by each group of communicators (broadly defined) of&amp;nbsp;scientific findings to make&amp;nbsp;a specific piece of information more or less useful and accessible to the diverse &lt;span class="goog-spellcheck-word"&gt;publics&lt;/span&gt; of their communicative efforts.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: #cccccc; font-family: Trebuchet MS;"&gt;Before, during and after the course, I will be using this space to report on the different issues pertaining to the topic.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color: #cccccc; font-family: Trebuchet MS;"&gt;I hope you join me on this journey of&amp;nbsp;the communication of scientific discovery!&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-814675706802266556?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/814675706802266556/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2010/03/blogger-evolves-i-stay.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/814675706802266556'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/814675706802266556'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2010/03/blogger-evolves-i-stay.html' title='Blogger evolves, I stay'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-5197076882088743534</id><published>2010-02-09T05:28:00.000-08:00</published><updated>2010-02-09T08:14:07.147-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='specialist'/><category scheme='http://www.blogger.com/atom/ns#' term='Environmentalist'/><category scheme='http://www.blogger.com/atom/ns#' term='environment'/><category scheme='http://www.blogger.com/atom/ns#' term='environmental activist'/><title type='text'>Are you an environmentalist?</title><content type='html'>&lt;embed id="embedded_player" height="290" name="embedded_player" type="application/x-shockwave-flash" width="320" src="http://media.scrippsnewspapers.com/corp_assets/trinity_inline.swf" flashvars="targets=embed&amp;amp;site=KNS&amp;amp;source=%7B%22ads%22%3Atrue%2C%22thumbnail_url%22%3A%22http%3A//media.knoxnews.com/media/img/vthumbs/2009/12/04/environmentalist_t160_90.jpg%22%2C%22mailfriend_url%22%3A%22/videos/mailfriend/are-you-environmentalist%22%2C%22label%22%3A%22Are%20you%20an%20environmentalist%3F%22%2C%22content_slug%22%3A%22are-you-environmentalist%22%2C%22content_url%22%3A%22/videos/detail/are-you-environmentalist%22%2C%22data%22%3A%22http%3A//video.knoxnews.com/video/charliegeevideos/areyouanenvironmentalist.mp4%22%7D&amp;amp;extrasource=http://www.knoxnews.com/player/related/3273&amp;amp;autoPlay=no&amp;amp;type=embedded&amp;amp;origDomain=http://www.knoxnews.com" allowscriptaccess="always" wmode="transparent" quality="high" bgcolor="#ffffff"&gt;&lt;/embed&gt;&lt;br /&gt;&lt;span style="font-size:180%;color:#33cc00;"&gt;&lt;strong&gt;C&lt;/strong&gt;&lt;/span&gt;&lt;span style="color:#cccccc;"&gt;harlie Gee, now assistant professor at Duquesne University, put this story together during the first Writing Green conference in Knoxville, TN. He interviewed some of the hosts and speakers of the event, including myself.&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#cccccc;"&gt;The original story was published on the &lt;a href="http://www.knoxnews.com/news/2009/dec/04/are-you-environmentalist/"&gt;Knox News Sentinel website&lt;/a&gt;. All rights belong to Gee and the Knoxville Sentinel. (For some reason, the video is not uploading every time. If that happens to you, just watch it directly at the Knox News website.)&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-5197076882088743534?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/5197076882088743534/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2010/02/are-you-environmentalist.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/5197076882088743534'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/5197076882088743534'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2010/02/are-you-environmentalist.html' title='Are you an environmentalist?'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-7421429069592857108</id><published>2009-11-23T17:50:00.000-08:00</published><updated>2009-11-23T17:56:18.533-08:00</updated><title type='text'>A Mission for Environmental Communication Ethics</title><content type='html'>&lt;span style="font-size:180%;color:#33cc00;"&gt;W&lt;/span&gt;&lt;span style="font-family:trebuchet ms;"&gt;hile I struggle with Dreamweaver, Wordpress, Blogger and a bunch of other platforms you can check my posts at &lt;em&gt;&lt;a href="http://www.indications.wordpress.com/"&gt;Indications&lt;/a&gt;&lt;/em&gt;. My first one talks about the &lt;/span&gt;&lt;a href="http://indications.wordpress.com/2009/11/23/the-way-we-walk/"&gt;&lt;span style="font-family:trebuchet ms;"&gt;underlying ethics of environmental communication&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;"&gt;.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-7421429069592857108?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/7421429069592857108/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/11/mission-for-environmental-communication.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7421429069592857108'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7421429069592857108'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/11/mission-for-environmental-communication.html' title='A Mission for Environmental Communication Ethics'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-5766942290518074379</id><published>2009-10-19T08:40:00.001-07:00</published><updated>2009-10-19T08:43:34.956-07:00</updated><title type='text'>Still working on moving...</title><content type='html'>&lt;span style="font-size:180%;color:#33ff33;"&gt;S&lt;/span&gt;orry for the long delay, but GreenPress is not helpful at all. Next, I will try WordPress. If that doesn't work, I will just create everything from scratch in Dreamweaver.&lt;br /&gt;Stay put, many surprises and new features under way.&lt;br /&gt;I will announce on Twitter, Facebook and Publish2 as soon as I got things working!&lt;br /&gt;Thank you for your patience!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-5766942290518074379?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/5766942290518074379/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/10/still-working-on-moving.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/5766942290518074379'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/5766942290518074379'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/10/still-working-on-moving.html' title='Still working on moving...'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-3171662381059273965</id><published>2009-09-19T05:16:00.000-07:00</published><updated>2009-09-19T05:31:23.536-07:00</updated><title type='text'>After a long break</title><content type='html'>After a long time working on my dissertation, moving to a new job and going through some health problems, I am back to &lt;span id="SPELLING_ERROR_0" class="blsp-spelling-error"&gt;Enviralblog&lt;/span&gt;.&lt;br /&gt;&lt;br /&gt;The first step will be a complete &lt;span id="SPELLING_ERROR_1" class="blsp-spelling-corrected"&gt;overhaul&lt;/span&gt; of the blog. I will add more features, discussions and, especially, news. The blog will be divided in different sections, looking more like a &lt;span id="SPELLING_ERROR_2" class="blsp-spelling-corrected"&gt;web page&lt;/span&gt;. I'll add videos, slide shows,audio files and even some graphics.&lt;br /&gt;&lt;br /&gt;The general appearance  and the system will change, too. I am checking out both &lt;span id="SPELLING_ERROR_3" class="blsp-spelling-error"&gt;GreenPress&lt;/span&gt; and &lt;span id="SPELLING_ERROR_4" class="blsp-spelling-error"&gt;WordPress&lt;/span&gt; as they allow more flexibility and control. That will probably mean a change in the URL, eliminating the .&lt;span id="SPELLING_ERROR_5" class="blsp-spelling-error"&gt;blogspot&lt;/span&gt; from the name.&lt;br /&gt;&lt;br /&gt;I will announce all changes though Twitter, Publish2 and &lt;span id="SPELLING_ERROR_6" class="blsp-spelling-error"&gt;Facebook&lt;/span&gt; soon.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-3171662381059273965?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/3171662381059273965/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/09/after-long-break.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3171662381059273965'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3171662381059273965'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/09/after-long-break.html' title='After a long break'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-2444260985867661192</id><published>2009-05-12T13:40:00.000-07:00</published><updated>2009-05-12T13:49:52.514-07:00</updated><title type='text'>COCE, 10th Edition</title><content type='html'>&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-family:lucida grande;font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;/span&gt;ravis Wagner, Assistant Professor of Environmental Science and Policy at the University of Southern Maine, announces that the &lt;/span&gt;&lt;a href="http://usm.maine.edu/esd/coce"&gt;&lt;span style="font-family:trebuchet ms;"&gt;10th Biennial Conference on Communication and the Environment (COCE) &lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;"&gt;will be held June 27-30, 2009, at the University of Southern Maine in Portland. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;"&gt;In this edition, COCE will showcase approximately 80 presentations on public participation, media criticism, social construction, risk assessment, and policy applications.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-2444260985867661192?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/2444260985867661192/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/05/coce-10th-edition.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2444260985867661192'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2444260985867661192'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/05/coce-10th-edition.html' title='COCE, 10th Edition'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-655963397408775019</id><published>2009-05-11T18:25:00.000-07:00</published><updated>2009-05-11T18:35:23.513-07:00</updated><title type='text'>Phoenix Sun Posts List of Environmental News Sites</title><content type='html'>&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-family:lucida grande;font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;J&lt;/strong&gt;&lt;/span&gt;ournalist &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Osha&lt;/span&gt; Gray Davidson published  a  &lt;/span&gt;&lt;a href="http://thephoenixsun.com/sites"&gt;&lt;span style="font-family:trebuchet ms;"&gt;list of environment-related news sites &lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;"&gt;on the &lt;/span&gt;&lt;a href="http://thephoenixsun.com/"&gt;&lt;span style="font-family:trebuchet ms;"&gt;Phoenix Sun&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;"&gt;. The list, provides a variety of sites and blogs that are &lt;span class="blsp-spelling-corrected" id="SPELLING_ERROR_1"&gt;specialized&lt;/span&gt; on &lt;span class="blsp-spelling-corrected" id="SPELLING_ERROR_2"&gt;specific&lt;/span&gt; topics from global climate crisis and energy issues to animals rights and community development.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-655963397408775019?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/655963397408775019/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/05/phoenix-sun-posts-list-of-environmental.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/655963397408775019'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/655963397408775019'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/05/phoenix-sun-posts-list-of-environmental.html' title='Phoenix Sun Posts List of Environmental News Sites'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-1181568705709757530</id><published>2009-03-25T07:13:00.000-07:00</published><updated>2009-03-25T07:25:09.698-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='journalism'/><category scheme='http://www.blogger.com/atom/ns#' term='crisis'/><category scheme='http://www.blogger.com/atom/ns#' term='solutions'/><category scheme='http://www.blogger.com/atom/ns#' term='community'/><category scheme='http://www.blogger.com/atom/ns#' term='Citizen'/><category scheme='http://www.blogger.com/atom/ns#' term='Sopris Sun'/><category scheme='http://www.blogger.com/atom/ns#' term='newspaper'/><category scheme='http://www.blogger.com/atom/ns#' term='Carbondale'/><category scheme='http://www.blogger.com/atom/ns#' term='business models'/><title type='text'>Solving news matters on their own</title><content type='html'>&lt;strong&gt;&lt;span style="font-size:180%;color:#33ff33;"&gt;A&lt;/span&gt;&lt;/strong&gt; group of citizens of &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Carbondale&lt;/span&gt;, Col. decided to run their own newspaper when Swift Communications stopped printing the weekly Valley Journal, as reported by the &lt;a href="http://irjci.blogspot.com/2009/03/chain-closes-weekly-so-volunteers-start.html"&gt;Rural Blog &lt;/a&gt;and the &lt;a href="http://www.latimes.com/news/nationworld/nation/la-na-volunteer-newspaper23-2009mar23,0,699154.story"&gt;L. A. Times&lt;/a&gt;.&lt;br /&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_1"&gt;Rebecca&lt;/span&gt; Young and 6 other residents founded, then,  the &lt;a href="http://www.soprissun.com/Home"&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_2"&gt;Sopris&lt;/span&gt; Sun &lt;/a&gt;to attend the town's need for news.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-1181568705709757530?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/1181568705709757530/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/03/solving-news-matters-on-their-own.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/1181568705709757530'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/1181568705709757530'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/03/solving-news-matters-on-their-own.html' title='Solving news matters on their own'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-8085499180785584005</id><published>2009-03-24T14:47:00.000-07:00</published><updated>2009-03-24T15:05:33.237-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='video'/><category scheme='http://www.blogger.com/atom/ns#' term='climate'/><category scheme='http://www.blogger.com/atom/ns#' term='Steven Holland'/><category scheme='http://www.blogger.com/atom/ns#' term='research'/><category scheme='http://www.blogger.com/atom/ns#' term='Global Warming'/><category scheme='http://www.blogger.com/atom/ns#' term='scenarios'/><category scheme='http://www.blogger.com/atom/ns#' term='Mark Lynas'/><category scheme='http://www.blogger.com/atom/ns#' term='change'/><category scheme='http://www.blogger.com/atom/ns#' term='environment'/><title type='text'>Global Warming in 15 minutes</title><content type='html'>&lt;span style="font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;/span&gt;he &lt;a href="http://www.climate-talks.net/2008-ENVRE130/Video/20080210-NationalGeo-Compilation-Index.htm"&gt;National Geographic series "Six Degrees Could Change the World" (2008)&lt;/a&gt; explains what happens if we add one to six degrees Celsius to the Earth's average in 7 short chapters (about 15 minutes total).&lt;br /&gt;The series is based on Mark Lynas's book with the same name, which provides specific scenarios of how life on Earth would be affected by global warming.&lt;br /&gt;&lt;br /&gt;Another version was produced for the Green.tv web site:&lt;br /&gt;&lt;a href="http://www.green.tv/6_degrees"&gt;"Six Degrees Could Change the World" (2008) &lt;/a&gt;&lt;br /&gt;Green.TV&lt;br /&gt;Author: Mark Lynas and Steven Holland&lt;br /&gt;Copyright: Mark Lynas and Steven Holland&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-8085499180785584005?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/8085499180785584005/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/03/global-warming-in-15-minutes.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/8085499180785584005'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/8085499180785584005'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/03/global-warming-in-15-minutes.html' title='Global Warming in 15 minutes'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-7215454198129486080</id><published>2009-02-26T11:42:00.000-08:00</published><updated>2009-02-26T12:04:02.922-08:00</updated><title type='text'>New blog on environmental journalism</title><content type='html'>&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-family:lucida grande;font-size:180%;color:#33ff33;"&gt;"W&lt;/span&gt;hat has six legs and can hold up thousands of tons of concrete?" It's a &lt;a href="http://covertheplanet.org/?p=95"&gt;lead example &lt;/a&gt;that &lt;/span&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;a href="http://jrn.msu.edu/modules.php?name=Contacts&amp;amp;op=details&amp;amp;id=122&amp;amp;type=U&amp;amp;department_id=0&amp;amp;position_id=0"&gt;David Poulson&lt;/a&gt;, professor at the &lt;a title="Knight Center for Environmental Journalism" href="http://ej.msu.edu/" target="_blank"&gt;Knight Center for Environmental Journalism &lt;/a&gt;at Michigan State University, gives in his &lt;/span&gt;&lt;span style="font-family:trebuchet ms;"&gt;new blog on environmental journalism called "&lt;a href="http://covertheplanet.org/"&gt;Cover the Planet&lt;/a&gt;."&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Trebuchet MS;"&gt;The blog is a welcome addition to help the relatively small group of people who tries to take on the whole world in as few words as possible: environmental journalists. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Trebuchet MS;"&gt;"It’s daunting enough to understand environmental issues. Throw in the additional task of explaining them to the public and you’ve bought yourself a lot more trouble," Poulson wrote in the &lt;a href="http://covertheplanet.org/?page_id=2"&gt;about section &lt;/a&gt;of Cover the Planet. "Now do it on deadline," he challenged.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:Trebuchet MS;"&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-7215454198129486080?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/7215454198129486080/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/02/new-blog-on-environmental-journalism.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7215454198129486080'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7215454198129486080'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/02/new-blog-on-environmental-journalism.html' title='New blog on environmental journalism'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-115084901190425795</id><published>2009-02-17T11:26:00.000-08:00</published><updated>2009-02-17T11:34:03.654-08:00</updated><title type='text'>"Schneider believes that coverage lacking scientifically-trained reporters and producers lose credibility and insightfulness"</title><content type='html'>&lt;span style="font-family:trebuchet ms;"&gt;&lt;strong&gt;&lt;span style="font-size:180%;color:#66ff99;"&gt;S&lt;/span&gt;&lt;/strong&gt;tanford climate specialist Steve Schneider&lt;/span&gt; &lt;a href="http://news.mongabay.com/2009/0215-hance_globalwarmingreporting.html"&gt;explains the effects of science and environmental reporters lay off&lt;/a&gt; on Mongabay.com. I addressed this issue on my &lt;a href="http://enviralblog.blogspot.com/2008/12/engaged-environmental-reporting-and.html"&gt;February 6 post&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-115084901190425795?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/115084901190425795/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/02/schneider-believes-that-coverage.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/115084901190425795'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/115084901190425795'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/02/schneider-believes-that-coverage.html' title='&quot;Schneider believes that coverage lacking scientifically-trained reporters and producers lose credibility and insightfulness&quot;'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-1711932795869458479</id><published>2009-02-10T14:40:00.000-08:00</published><updated>2009-02-12T09:50:44.694-08:00</updated><title type='text'>Does saying bye to newspapers improve news reporting?</title><content type='html'>&lt;a href="http://jprof.blogspot.com/2009/02/demise-of-newspapers-means-better.html"&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;/span&gt;he demise of newspapers means better journalism&lt;/span&gt;&lt;/a&gt; &lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="color:#cccccc;"&gt;is what&lt;/span&gt; &lt;a href="https://www.cci.utk.edu/user/193"&gt;Jim Stovall&lt;/a&gt;&lt;span style="color:#cccccc;"&gt;, journalism professor at the University of Tennessee, said in his&lt;/span&gt; &lt;a href="http://www.jprof.com/"&gt;journalism education website&lt;/a&gt;.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-1711932795869458479?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/1711932795869458479/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/02/does-saying-bye-to-news-paper-improve.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/1711932795869458479'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/1711932795869458479'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/02/does-saying-bye-to-news-paper-improve.html' title='Does saying bye to newspapers improve news reporting?'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-6284844739203813951</id><published>2009-02-10T11:36:00.000-08:00</published><updated>2009-02-10T11:46:39.205-08:00</updated><title type='text'>Great discussion about Spot.Us.com</title><content type='html'>&lt;a href="http://spot.us/"&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-size:180%;color:#33ff33;"&gt;S&lt;/span&gt;&lt;span style="color:#9999ff;"&gt;pot.us&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt; of the websites I cited here as a new business model for news appeared on &lt;/span&gt;&lt;a href="http://www.latimes.com/news/nationworld/nation/la-columnist-rainey,0,4666309.columnist" target=""&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;span style="color:#9999ff;"&gt;James&lt;/span&gt; &lt;span style="color:#9999ff;"&gt;Rainey&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;'s column for the L.A. Time.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;a href="http://www.latimes.com/news/nationworld/nation/la-na-onthemedia8-2009feb08,0,5497178.column"&gt;&lt;span style="font-family:trebuchet ms;color:#9999ff;"&gt;http://www.latimes.com/news/nationworld/nation/la-na-onthemedia8-2009feb08,0,5497178.column&lt;/span&gt;&lt;/a&gt;&lt;span style="color:#9999ff;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;This is the response by &lt;/span&gt;&lt;a accesskey="1" href="http://www.digidave.org/"&gt;&lt;span style="font-family:trebuchet ms;color:#9999ff;"&gt;David Cohn&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;, founder of &lt;/span&gt;&lt;a href="http://spot.us/"&gt;&lt;span style="font-family:trebuchet ms;color:#9999ff;"&gt;Spot.us&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;, to Rainey's critique: &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;a href="http://www.digidave.org/adventures_in_freelancing/2009/02/spotus-gets-first-great-critique-we-are-listening-learning-and-plotting.html"&gt;&lt;span style="font-family:trebuchet ms;color:#9999ff;"&gt;http://www.digidave.org/adventures_in_freelancing/2009/02/spotus-gets-first-great-critique-we-are-listening-learning-and-plotting.html&lt;/span&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-6284844739203813951?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/6284844739203813951/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/02/great-discussion-about-spotuscom.html#comment-form' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/6284844739203813951'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/6284844739203813951'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/02/great-discussion-about-spotuscom.html' title='Great discussion about Spot.Us.com'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-7028018856378132539</id><published>2009-02-06T15:17:00.000-08:00</published><updated>2009-02-06T12:17:31.210-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='journalism'/><category scheme='http://www.blogger.com/atom/ns#' term='ethics'/><category scheme='http://www.blogger.com/atom/ns#' term='community'/><category scheme='http://www.blogger.com/atom/ns#' term='environment'/><category scheme='http://www.blogger.com/atom/ns#' term='science'/><category scheme='http://www.blogger.com/atom/ns#' term='advocacy'/><title type='text'>Engaged Environmental Reporting and Advocacy: Two Different Animals</title><content type='html'>&lt;span style="font-family:lucida grande;"&gt;&lt;span style="font-family:georgia;color:#33cc00;"&gt;&lt;strong&gt;&lt;span style="font-family:trebuchet ms;font-size:180%;"&gt;W&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;ith the whole economic avalanche hitting newspapers and other media outlets, environmental and science reporters seem to be getting the hardest part of the deal.&lt;br /&gt;&lt;br /&gt;Personally, I would expect that news media outlets would like to keep journalists that are better prepared to cover possible solutions. However, the crisis also opens a chance for real change to set in: new news media business formats.&lt;br /&gt;&lt;br /&gt;In my previous posts I added some examples of what I mean by that. From co-ops to non-profits, some news media entrepreneurs are realizing that you cannot compete against free information on the web with the same old idea of "maximizing profit margins at all costs" kind of mentality.&lt;br /&gt;&lt;br /&gt;This brings me back to my topic: engaged journalism. Actually, if you think about it, many media ethicists like Clifford Christians, for an example, have been pushing it with another name: communitarian ethics. Engaged journalism, differently from advocacy, means to understand journalism as a public service. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:lucida grande;"&gt;&lt;span style="font-family:georgia;color:#33cc00;"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;br /&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="font-family:trebuchet ms;"&gt;Understanding journalism as public service also means to understand the work of a journalist as the performance of a social role. Open societies with democratic governments depend on the continuous flow of accurate, relevant, meaningful and useful information to keep governmental institutions and large corporations in consonance with the public interest.&lt;br /&gt;&lt;br /&gt;In this way, an engaged journalist is the one who look for information to help the civil society keep control of the state. That can be performed in different levels, but the basic premise is to help communities to improve their quality of life and empower them to participate in the public life. Thus, both the topic and the format of a journalistic story should be oriented to achieve such goal.&lt;br /&gt;&lt;br /&gt;More importantly though is the way the reporter write the story. It should provide information that allows the public to take action. The objective is not only to bring awareness, but enlightenment about the readers' options. Differently from advocacy, journalists should not tell the public &lt;em&gt;what&lt;/em&gt; to do, but &lt;em&gt;how&lt;/em&gt; the readers can act if they choose to do so. The idea is not apart from what most ethical journalists already do, but it should help some overworked and overstressed journalists to pause and think &lt;em&gt;why&lt;/em&gt; they are doing what they do; to &lt;em&gt;engage&lt;/em&gt; in the very core of the journalistic purpose.&lt;br /&gt;&lt;br /&gt;In the case of engaged journalism, we do what we do because people &lt;em&gt;&lt;strong&gt;need&lt;/strong&gt;&lt;/em&gt; the information we provide to live better lives. When we fail to do our jobs thoroughly and with competence, we know who we are hurting. It's not an abstract idea of an &lt;em&gt;audience, &lt;/em&gt;but a very present and concrete person standing right next to us in our neighborhood.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-7028018856378132539?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/7028018856378132539/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/12/engaged-environmental-reporting-and.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7028018856378132539'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7028018856378132539'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/12/engaged-environmental-reporting-and.html' title='Engaged Environmental Reporting and Advocacy: Two Different Animals'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-8841373301878481026</id><published>2009-01-31T06:30:00.000-08:00</published><updated>2009-01-31T06:33:53.682-08:00</updated><title type='text'>Writing Green Registration</title><content type='html'>&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;&lt;span style="font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;/span&gt;he registration form for the Writing Green - Environmental Journalism Conference is now up and running at &lt;/span&gt;&lt;a onmousedown="'UntrustedLink.bootstrap($(this)," href="http://etspj.org/environmental-conference/registration/" target="_blank" rel="nofollow"&gt;&lt;span style="font-family:trebuchet ms;color:#33ccff;"&gt;http://etspj.org/environmental-conference/registration/&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-8841373301878481026?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/8841373301878481026/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-registration.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/8841373301878481026'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/8841373301878481026'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-registration.html' title='Writing Green Registration'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-3561828217767945366</id><published>2009-01-27T08:44:00.000-08:00</published><updated>2009-01-27T08:50:06.510-08:00</updated><title type='text'>Writing Green Poster</title><content type='html'>&lt;div&gt;&lt;span style="font-family:trebuchet ms;font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;span style="font-family:trebuchet ms;font-size:100%;color:#cccccc;"&gt;he poster for the Writing Green - Environmental Journalism Conference is ready. Check it out!&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;p align="center"&gt;&lt;a href="http://2.bp.blogspot.com/_D-koQiPJuXc/SX87KImQH-I/AAAAAAAAABw/JY0Yze2By98/s1600-h/Writing+Green+-+Poster.JPG"&gt;&lt;img id="BLOGGER_PHOTO_ID_5296016732103647202" style="WIDTH: 121px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://2.bp.blogspot.com/_D-koQiPJuXc/SX87KImQH-I/AAAAAAAAABw/JY0Yze2By98/s200/Writing+Green+-+Poster.JPG" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-3561828217767945366?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/3561828217767945366/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-poster.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3561828217767945366'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3561828217767945366'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-poster.html' title='Writing Green Poster'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_D-koQiPJuXc/SX87KImQH-I/AAAAAAAAABw/JY0Yze2By98/s72-c/Writing+Green+-+Poster.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-7976435562906070406</id><published>2009-01-23T10:09:00.000-08:00</published><updated>2009-01-23T10:58:35.757-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='journalism'/><category scheme='http://www.blogger.com/atom/ns#' term='conference'/><category scheme='http://www.blogger.com/atom/ns#' term='Tennessee'/><category scheme='http://www.blogger.com/atom/ns#' term='network'/><category scheme='http://www.blogger.com/atom/ns#' term='environment'/><category scheme='http://www.blogger.com/atom/ns#' term='socail media'/><title type='text'>Writing Green - Environmental Journalism Conference</title><content type='html'>&lt;a href="http://1.bp.blogspot.com/_D-koQiPJuXc/SXoTHnDm11I/AAAAAAAAABg/Jw-F8FUuTWU/s1600-h/writing-green-300x175.jpg"&gt;&lt;img id="BLOGGER_PHOTO_ID_5294565333391562578" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 117px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_D-koQiPJuXc/SXoTHnDm11I/AAAAAAAAABg/Jw-F8FUuTWU/s200/writing-green-300x175.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;div&gt;&lt;span style="font-family:trebuchet ms;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;span style="font-family:times new roman;font-size:180%;color:#33ff33;"&gt;&lt;strong&gt;T&lt;/strong&gt;&lt;/span&gt;he &lt;/span&gt;&lt;a href="http://etspj.org/about-2/"&gt;&lt;span style="color:#cccccc;"&gt;E&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;a href="http://etspj.org/about-2/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;ast&lt;/span&gt;&lt;/a&gt;&lt;a href="http://etspj.org/about-2/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt; Tennessee Society of Professional Journalists (ETSPJ)&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt; is sponsoring &lt;/span&gt;&lt;a href="http://etspj.org/environmental-conference/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;Writing Green&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;, a cutting-edge environmental journalism conference on Friday, March 27, 2009, in Knoxville, Tenn. &lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;The day-long conference organized by Amanda Womac (&lt;/span&gt;&lt;a href="http://www.hellbenderpress.com/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;Hellbender Press&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;) will address not only the general difficulties journalists face when covering the environmental beat, but also the new challenges and opportunities brought by the development of new media tools.&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;Together with &lt;/span&gt;&lt;a href="http://tnjn.com/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;TNJN.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt; and the students of my JEM 200 class at the University of Tennessee, Knoxville, I will conduct a real-time, multiplatform coverage experiment using social media tools (Facebook, Publish2, Twitter etc.), Enviralblog and &lt;/span&gt;&lt;a href="http://tnjn.com/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;TNJN.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;.&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;For new updates, comments and more information about &lt;/span&gt;&lt;a href="http://etspj.org/environmental-conference/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;Writing Green&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;, please got to the conference &lt;/span&gt;&lt;a href="http://etspj.org/environmental-conference/"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;website&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;, our &lt;/span&gt;&lt;a href="http://www.facebook.com/group.php?gid=45793658946"&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt;Facebook page&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family:trebuchet ms;color:#cccccc;"&gt; or look for our updates (#WritingGreen) on Twitter.&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-7976435562906070406?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/7976435562906070406/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-environmental-journalism.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7976435562906070406'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/7976435562906070406'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2009/01/writing-green-environmental-journalism.html' title='Writing Green - Environmental Journalism Conference'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_D-koQiPJuXc/SXoTHnDm11I/AAAAAAAAABg/Jw-F8FUuTWU/s72-c/writing-green-300x175.jpg' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-2194783557188283420</id><published>2008-12-18T13:06:00.000-08:00</published><updated>2008-12-18T13:09:16.959-08:00</updated><title type='text'>New Media Models</title><content type='html'>&lt;strong&gt;&lt;span style="font-size:180%;color:#33cc00;"&gt;T&lt;/span&gt;&lt;/strong&gt;his is a new posting from Mark Glaser at &lt;a href="http://www.pbs.org/mediashift/"&gt;Media Shift&lt;/a&gt; about new business models for online news.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.pbs.org/mediashift/2008/12/your-guide-to-alternative-business-models-for-newspapers353.html"&gt;http://www.pbs.org/mediashift/2008/12/your-guide-to-alternative-business-models-for-newspapers353.html&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-2194783557188283420?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/2194783557188283420/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/12/new-media-models.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2194783557188283420'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2194783557188283420'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/12/new-media-models.html' title='New Media Models'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-2410021387262784956</id><published>2008-11-18T13:50:00.000-08:00</published><updated>2009-01-09T11:02:21.091-08:00</updated><title type='text'>Another news site following a different model</title><content type='html'>&lt;span style="font-family:lucida grande;"&gt;&lt;span style="color:#33cc00;"&gt;&lt;span style="font-size:180%;"&gt;T&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#cccccc;"&gt;his one is from British Columbia, Canada. They are also stepping away from the old business model and trying to offer something new.&lt;/span&gt;&lt;/span&gt;&lt;span style="color:#cccccc;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;a href="http://thetyee.ca/"&gt;&lt;span style="font-family:lucida grande;"&gt;http://thetyee.ca/&lt;/span&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-2410021387262784956?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/2410021387262784956/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/11/another-website-of-great-news-source.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2410021387262784956'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2410021387262784956'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/11/another-website-of-great-news-source.html' title='Another news site following a different model'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-3403824905504859033</id><published>2008-11-15T13:38:00.000-08:00</published><updated>2008-11-18T13:55:43.073-08:00</updated><title type='text'>New Website</title><content type='html'>&lt;span style="font-family:lucida grande;"&gt;&lt;span style="font-size:180%;color:#33cc00;"&gt;M&lt;/span&gt;y new &lt;a href="http://www.bhmotta.com/"&gt;website&lt;/a&gt; is up and running, check it out!&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.bhmotta.com/"&gt;B.H. Motta's Environment&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-3403824905504859033?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/3403824905504859033/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/11/new-website.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3403824905504859033'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/3403824905504859033'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/11/new-website.html' title='New Website'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-2880058088300448517</id><published>2008-11-11T06:33:00.000-08:00</published><updated>2009-01-09T11:04:08.439-08:00</updated><title type='text'>New Business Models For Environmental Jounalism</title><content type='html'>&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;span style="font-size:180%;color:#009900;"&gt;W&lt;/span&gt;ith the economic crisis forcing journalists out of the newsroom, these entrepreneurs found new ways to practice serious journalism in a somewhat economically sustainable way. Check it out: &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;strong&gt;Spot.us:&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;a href="http://spot.us/"&gt;&lt;span style="color:#cccccc;"&gt;http://spot.us/&lt;/span&gt;&lt;/a&gt;&lt;span style="color:#cccccc;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;a href="http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/spotus-environmental-journalism-461108"&gt;&lt;span style="color:#cccccc;"&gt;http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/spotus-environmental-journalism-461108&lt;/span&gt;&lt;/a&gt;&lt;span style="color:#cccccc;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;strong&gt;Voice of San Diego:&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;a href="http://www.voiceofsandiego.org/"&gt;&lt;span style="color:#cccccc;"&gt;http://www.voiceofsandiego.org/&lt;/span&gt;&lt;/a&gt;&lt;span style="color:#cccccc;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;I believe that both co-ops and non-profits that embrace the mission of providing serious, accurate and non-partisan reporting may become the future of investigative journalism. Especially when we talk about specialized coverage, like environmental journalism. These approaches become even more appealing for they provide the kind of information that is absolutely needed in different communities at the same time that they are more flexible-as business structure-and less dependent on profit margins. It’s easier to sustain a newsroom when you need only to cover costs and build a reserve for expansion or for difficult times, but not forcing profit margins beyond sustainable limits.&lt;br /&gt;&lt;br /&gt;Other possible business model is on-demand community news, keeping a very small staff; however, it's much more difficult to maintain a specialty in this model. Usually, the reporter will cover anything that the community thinks it’s appropriate. Also, because it depends heavily on local business support, it may not allow for complete independent reporting.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family:georgia;"&gt;&lt;span style="color:#cccccc;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-2880058088300448517?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/2880058088300448517/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/11/new-business-models-for-environmental.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2880058088300448517'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/2880058088300448517'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/11/new-business-models-for-environmental.html' title='New Business Models For Environmental Jounalism'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-757303117816108342.post-4965767559540133761</id><published>2008-11-10T12:38:00.000-08:00</published><updated>2008-11-10T13:53:50.360-08:00</updated><title type='text'>Enviromental Communication From a Systemic Perspective</title><content type='html'>&lt;span style="color:#000000;"&gt;.&lt;br /&gt;&lt;/span&gt;&lt;a href="http://1.bp.blogspot.com/_D-koQiPJuXc/SRidfcCJN0I/AAAAAAAAAAU/eIWTM8qUAKc/s1600-h/Bernardo_B%26WII.JPG"&gt;&lt;img id="BLOGGER_PHOTO_ID_5267132927636485954" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 150px" alt="" src="http://1.bp.blogspot.com/_D-koQiPJuXc/SRidfcCJN0I/AAAAAAAAAAU/eIWTM8qUAKc/s200/Bernardo_B%26WII.JPG" border="0" /&gt;&lt;/a&gt; &lt;span style="font-family:georgia;font-size:180%;color:#33cc00;"&gt;&lt;strong&gt;W&lt;/strong&gt;&lt;span style="font-size:100%;color:#cccccc;"&gt;elcome to EnviralBlog!&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="color:#cccccc;"&gt;To start the conversation, I would like to propose a perspective on environmental communication that may be a little different from what people see around. I am talking about the systemic view of the environment. In the same way we approach our understanding of the world from specific perspectives (political, economic, social, cultural etc.), we can see them through an inclusive and holistic environmental lens.&lt;br /&gt;&lt;br /&gt;Instead of talking about environmental problems as one beat (journalism) or one dimension of an issue, we can also refer to environmental dimensions of different topics we cover as communicators. For example, if research shows that more and more diseases related to toxic exposure are affecting children, what angles can we work in this story? We could follow the obvious health angle and analyze how toxic exposure is damaging children's health. We could follow an economic angle showing that we could save more applying preventive measures than trying to deal with the issue case by case. We could also approach it from a socio-political issue, trying to find out if the exposure is affecting determined children more than others based on political influence or economic affluence. We could even apply a narrow environmental angle, trying to understand the damages to children’s health as a consequence of environmental degradation.&lt;br /&gt;&lt;br /&gt;It seems to me that all angles-and you can add a lot more to the list-are useful and sound. However, they are also limited. A systemic environmental approach looks into any given problem from a relational perspective. The objective is to expose the relation between each of those instances to each other. Very rarely-and I would dare to say almost never-an issue is a clear-cut case of one single problem. As communicators, our job is to make sure people get the information they need. For engaged communicators, like journalists-more about engaged communicators will be discussed in my next post-, we also have to make sure the information is relevant, accurate, meaningful and useful. When we choose to approach a story from any given angle, we are also choosing to omit the other possible angles. Consequently, usually due to limited space or time, we follow one lead and go with it.&lt;br /&gt;&lt;br /&gt;Nevertheless, when we choose to focus on the relationships that link causes and consequences from different points of view, we are able to provide more information to our audiences in a very efficient way. We can “follow the money,” but what matters is the trail that the money leaves linking different stops in the way.&lt;br /&gt;&lt;br /&gt;Next: engaged communication and advocacy; two different animals&lt;/span&gt;&lt;br /&gt;&lt;span style="color:#cccccc;"&gt;Coming soon: B.H. Motta's Environment (&lt;a href="http://www.bhmotta.com/"&gt;www.bhmotta.com&lt;/a&gt;). In this website you can find more about me, my work and many different issues related to this blog. Keep your browsers open!&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/757303117816108342-4965767559540133761?l=enviralblog.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://enviralblog.blogspot.com/feeds/4965767559540133761/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://enviralblog.blogspot.com/2008/11/enviromental-communication-journalism.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/4965767559540133761'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/757303117816108342/posts/default/4965767559540133761'/><link rel='alternate' type='text/html' href='http://enviralblog.blogspot.com/2008/11/enviromental-communication-journalism.html' title='Enviromental Communication From a Systemic Perspective'/><author><name>Bernardo H. Motta</name><uri>http://www.blogger.com/profile/09872973373078386976</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://4.bp.blogspot.com/_D-koQiPJuXc/S3FiewvNtpI/AAAAAAAAACE/qc7Wqbq7LDQ/S220/Bernardo_H_Motta.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_D-koQiPJuXc/SRidfcCJN0I/AAAAAAAAAAU/eIWTM8qUAKc/s72-c/Bernardo_B%26WII.JPG' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
